Which of these two sentences will capture your attention faster? ‘Our product removes most blemishes in a short time’ or ‘Our product has been proven to remove 80 of facial blemishes in three days?’
Obviously, you can retain the attention of your readers faster, if your copy writing is precise and less ambiguous. Another effective way is to use numbers to attract your readers’ attention because numbers sound more credible than vague words because it is scientific and measurable and boost your Home Based Business Opportunity
So, if you want to write a copy which sells, be specific about the benefits. Before setting down your pen to paper, ask yourself the following questions ‘Why should someone buy this product versus another product? How fast will the product work to resolve their problem? How effective is the product in terms that are quantifiable and measurable? Do your readers know what to expect after they read your copy on how product works? ’
Science has proved that human mind finds it easier to quantify data in small units. When a reader applies numbers to his frame of reference, it is easy for him to remember it and retrieve it from his memory for later reference. You can go a step further and use number metaphors which will help your readers understand even better how wonderful your product is. For example, suppose you are selling tax preparation software to people who are trying to file their taxes by a certain date. Your copy writing will be much more effective, if you use the facts and figures as follows.
Ninety five percent of people using XXX software received their refund within 3 days. Over 75 of people increased their refund, some even by as much as $2,000. It s obvious to see why copy advertisement will not only retain the attention of your readers but will also appeal to an average tax preparer who needs to increase their refund or deposit their tax refunds quickly without going to a tax preparer.
Another effective copy writing technique is to limit the time your offer is available. A limited time span and a call for action like ‘buy NOW’ is proven to be an effective technique for e-Marketing because when shoppers choose not to buy an item, they often experience immediate feelings of regret.
Another tried and tested copy writing technique is to use selling cues like three week sale or limited opportunity to heighten the urge to spend and avoid regret over not buying an item. Here we are trying to cash in on the basic investment psychology of people who are risk averse more from not doing something than from doing something.
Effective copy writing always include a call for action for your effective Internet Marketing. Ask your readers to buy your products and limit the time they can get that great deal. This will create a sense of urgency among your readers to get the best deals before everyone else does.
It is advisable not to extend a limited offer. Not only will you lose the credibility of your clients, you might even end up losing some existing clients. Your loyal customer are more precious than gold. Cherish and value them.
