On what Internet users pay attention being defined with a shop choice? On what it is necessary to pay attention to the online dealer to receive the devoted and grateful consumer audience? How to pay off more convenient to the client and what payment system is more favourable to shop? How correctly to construct work with clients, to organise system of payments and express delivery, representatives of the Ukrainian market of online trade tell.
The first and second parts of a material

One of the reasons of not profitable trade in online experts often consider the devil-may-care relation to the buyer. As show interrogations of buyers of Russia, Ukraine first of all at a choice of online shop clients look on:

•guarantee on the goods,
•the goods in a warehouse,
•price,
•assortment,
•easy search in a site,
•price and
•time of deliveries.
Important criteria also are:

•design of a site,
•former experience of purchases in online and
•competence of advisers.

To counterbalance the data, it is possible to result also the basic motives which involve an audience in virtual show-windows, it is first of all:

•economy of time,
•wide and a convenient choice,
• low prices and
• convenient delivery.
With two last points it is necessary to understand separately.

Let’s assume that the Internet shop very much must be pleasant to the client in order he wants to get something. The owner should provide to the buyer possibility conveniently and quickly pay off for purchase. Many participants of the market agree in opinion that it is better to offer some (5-7) variants of payment of the goods.
In the general figures the majority pays for the goods in online shops in cash but the share of the Internet – and card payments gradually grows. In the relation of that is better: cards, Internet payments or cash, opinions of sellers were divided.

The payment system should correspond to business processes of the shop and also to be convenient for the client, here again it is necessary to search for the compromise: In case of realisation of calculations, for example with suppliers, in the non-cash form, bank remittance will be in quite comprehensible way of payment. If business in Ukraine highly remunerative, is calculated on advanced enough and provided audience, it is possible to give payment possibility on bank cards. If business is constructed on granting of services directly through the Internet, payments with use of systems of Internet payments should become prevailing way of payment.

In order not to get confused in various systems the shop can address to payment Internet service to providers who give “all the ways long payments from one hands”. “However even in this case it is necessary to understand accurately as strategic questions of use of payment tools in the business and tactical questions of interaction with the provider on each way of payment (since questions of an establishment of the fact of payment and finishing possibility of return to the buyer of the carried out payment).

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